Microsoft’s $44.6 billion bid for Yahoo
February 2nd, 2008
This time it’s actually true. Yesterday Microsoft made a $44.6 billion offer to acquire Yahoo! Google is by far the most dominant when it comes to online advertising. A deal like this, if accepted by Yahoo, could create a true competitor in the online advertising market. Here’s what Eric Sconfeld over at TechCruch came up with to show how a Microsoft - Yahoo merger would compared to Google.
The real question may be what will happen with each of the properties owned by Yahoo and Microsoft if the two companies combine. Microsoft has been putting a lot of effort behind their new “live” branded properties, including many still under development. Both companies have their own media players, search engines, email, photo sharing, etc. Duncan Riley from TechCrunch gives his take on what will happen to some of the major products in the event of a merger.
In my opinion this seems like it would create a company too large but on the other hand it could create great competition in the online world. Yahoo just recently announced 1,000 layoffs, could Microsoft be the company to get Yahoo properties back on track? So when it comes down to it I guess I don’t really have much of an opinion yet, I can see the goods and bads that could come out of this merger. We’ll just have to wait and see when and if the deal actually goes through, I hear News Corp (Rupert Murdoch’s media conglomerate) is now also scrambling for a bid.
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